Full storyNintendo has announced today that Club Nintendo will be discontinued in Japan, North America and Europe, with another loyalty program being introduced later this year.
For North America, the press release mentioned that a number of physical rewards will be introduced in February, and that the deadline for registering a new Club Nintendo account is March 31. The service will be discontinued more quickly here as the deadline to earn coins is in March while the deadline to spend those coins will end in June. Like last year, Gold and Platinum rewards will be digital titles selected from "a wide selection of Nintendo 3DS and Wii U titles," and will be available throughout the month of April.
It's probably for the best, lately the rewards in NA have been utter shite. I think the best thing I got was the Majora's Mask OST and even then that's pretty weak (not to say the music sucks, but come on... a CD?).