1. no kids in the trailer
2. sleek design
3. competitive gaming tease at the end
4. just a video, not a nintendo direct
could this be the influence of the new president, kimishima?
check out Color TV-Game
product from 1977. the Pong assist trophy
from sm4sh is actually this console
That system was released under the legendary Hiroshi Yamauchi's leadership. The dude who turned Nintendo from playing cards to toys to videogames and apparently ran Nintendo the same way Steve Jobs ran apple. Before the Wii came out he said this:
I have been saying this for some time, but customers are not interested in grand games with higher-quality graphics and sound and epic stories. Cutting-edge technologies and multiple functions do not necessarily lead to more fun. The excessively hardware-oriented way of thinking is totally wrong, but manufacturers are just throwing money at developing higher-performance hardware.
He was also the man who wanted to bet the company on the DS (as he had done with previous products). He gave his final request to Iwata: "that Nintendo give birth to wholly new ideas and create hardware which reflects that ideal. And make software that adheres to that same standard.
Iwata brought a more financial perspective to the company. His original job was corporate planning & cost cutting. He reorganized the company in 2004 and reversed the Steve Jobs-esque culture of top-down decision making to a bottom-up structure where everyone had the opportunity for their game ideas to be realized. He was conservative on online, but pushed Nintendo to innovate by following through with both the DS and Wii.
Iwata inspired transparency at Nintendo with his policies as well as his practice by doing things like Iwata Asks. He saw Nintendo through some of the best of times and some of the worst. He took things very personally -- getting involved with programming Melee, chopping his salary when Nintendo posted a loss, and working tirelessly even through his fatal illness.
Curiously I came across the Investor Relations
page and put together two graphs
And now, just as Iwata implemented Yamauchi's idea for the DS, we find Kimishima tasked with implementing the Nintendo Switch, My Nintendo, and smartphone games.
What will happen?